11 Reasons Why You Should be Blogging

What’s that? You say you don’t have a blog?

Perhaps you hold the belief that blogs are self-serving exercises for those who want to make their businesses seem more exciting? That may have been the reputation of blogs in the past but –

The blog has evolved.

Blogging is now part of nearly every business strategy. It’s not something that’s done to fill idle time, but rather something that is scheduled and prioritised. It informs. It builds relationships. It sells.

Yes, the blog has become that important.

Maybe by now you’re curious about what maintaining a blog could do for your business. I’m so glad you’ve asked, because I’ve compiled a list of blogging’s top benefits. And here it is:

  1. Expand your Network: As you publish [great] blog posts and share them on social media, your connections will feel compelled to share them with others who may benefit from them. This modern-day word-of-mouth advertising can prove to be priceless in building brand awareness and credibility. It will also expand your network as second, third and fourth-degree connections reach out to interact with your business.
  2. Boost Website Traffic: Without a blog attached to your website, there may be no reason for people to visit more than once. After all, who wants to read the same information, see the same images, and watch the same videos over and over? When you maintain a blog on your website (and notify people via social media or subscription updates), you give your target audience reason to stop back often. More people will find your blog posts when those posts are optimised for your chosen keywords (the words and phrases your target audience uses to find businesses like yours), which will also boost traffic. And guess who else likes this traffic explosion? Google does. Higher website traffic numbers positively affect your website’s search engine ranking.
  3. Learn: One of the best ways to learn new things about your industry (and your market) is to “force” yourself to conduct research. Your quest to deliver interesting and relevant blog posts will push you to stay abreast of trends and leading information. Before you know it, you’ll have a killer blog and a head full of the information you’ll need to deliver the solutions that will grow your business.
  4. Establish Expertise: Generally speaking, the businesses that are classified as the “Go-To” companies in their markets claim large percentages of market share. Just saying you’re an expert is never good enough (and it might be detrimental to perceptions). However, when you offer authentic and relevant information via a platform like a blog, you will build perceptions of your expertise over time. People will come to see you as a leader in your field and will frequent your blog for reliable information.
  5. Build Trust: To piggy-back on that last point, a blog will also help to establish trust within your target market. When you consistently deliver great information, cite reliable sources, keep your promises, and respond to comments with more honest advice, your ideal customers will begin to trust you and the information you provide. This is the first step to establishing brand loyalty.
  6. Build Loyalty: When your blog posts read like offerings of free advice that is more valuable than most of the purchased advice out there, you will build a feeling of obligation to your brand by the people who are most interested in what you’re offering. As you write, always think of your blog as a service to your ideal clients. They will pick up on this and want to give you their loyalty in return.
  7. Shape Perceptions: Your brand is really what the consumer says it is; but that doesn’t mean you can’t help to shape perceptions. Show, don’t tell, people what your business is all about through valuable offerings and genuine connectivity. The conclusions they draw will align well with what you’ve intended.
  8. Gather Feedback: If you write a blog that your target audience members like, you may hear about it. If you write one that they don’t like, you’ll definitely hear about it. Herein lies an invaluable source of information about your target audience—their needs, their preferences, their problems…and you can use everything you learn to shape the things you offer to them, as well as the ways you interact with them.
  9. Build your Personal Brand: Modern-day consumers have no desire to buy from big conglomerates; in fact, the idea turns them off. They want to establish relationships with real people. They want to feel connected to business owners who share their values. When you infuse your blogs with your unique personality, you will attract those who appreciate your qualities and who will pay you what you’re worth.
  10. Profit from Associations: It can be awkward to come right out and say, “I know John Smith, the famous clay sculptor.” A better way to demonstrate that association is to invite Mr. Smith to write a guest post on your blog. This serves another purpose, too, in that it will offer a sort of testimonial to your business by a big name, because John wouldn’t spend his valuable time writing for just any blog. Furthermore, this gives you some exciting marketing material: “Come see who’s been hanging out at my blog!”
  11. Sell: I would never recommend that you engage in “sales speak” in your blog’s content; however, I would suggest that you consider including a call-to-action at the end of every post. Point readers toward your next webinar, workshop, magazine article, or book—always remembering to present it in a helpful way, with no hint of a hard sell.

Are you ready to start blogging now? Or maybe to improve your existing blog?

Maybe you don’t feel confident enough to write your own, and you’re wishing to outsource, but you don’t know where to look.

If you feel you need clarity or need to feel more confident about blogging or would like some help establishing the advantages of blogging for your business then please get in touch.

I hope you enjoyed this article.

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Have a beautiful day, beautiful you.