A Passion Worth Obsessing Over

You’ve heard me talk about pursuing your passion—how in order to be a successful business woman, entrepreneur, brand builder…you’re going to have to know your WHY and you’re going to have to be passionate about what you’re doing.

But is that really enough?

In my experience, there’s more.

Before I get into exactly what that is, I’d like you to think about the difference between these two words:

  • Passion
  • Obsession

The word Passion brings about visions of love…and something you love to do. It’s a hobby you like to devote your spare time to, or something you think about when you wake up in the morning and as you fall asleep at night. It’s that thing you’re born to bring to others; that thing you’d rather do more than anything else.

And then there’s Obsession. The dictionary might say it’s the same as passion, but it’s heavier. It’s relentless. It has the power to take over your life and influence every decision you make.

Passion can exist alongside other things. It can complement other aspects of your life. It can also occur in a vacuum. You can go to work, doing what you’re passionate about, and then come home and do other things you’re passionate about.

Your Obsession, on the other hand, will colour every part of your life. If will be the driving factor behind every move you make, every step you take… (and if you know what song that’s from, you’re really starting to get it).

Until now, you may have thought of Obsession as a bad thing. Like maybe an obsession with video games, or with another person, or with perfection…however, when you’re talking about your business, obsession can be a beautiful thing.

Allow me to explain.

When you are obsessed with the manifestation of your passion in this world, then you’re more likely to be successful. Here are a few reasons why:

  • When you’re obsessed with your business, it’s always on your mind. Are your customers happy? What do they need that they’re not getting? What segment of the market do you need to reach? What type of marketing will get the job done? And when questions like these are running through your mind during every waking moment, you will be hyperaware of everything you see and do that pertains to the question(s) at hand. Answers will materialise from everyday activities; words, colours, shapes, and people will light the bulbs that bring bright ideas. Nearly everything in your world will translate to business advice; because you’re uber-focussed. Your mind is obsessed and will easily pick up on everything that relates to that obsession.
  • When you’re obsessed with your business, you’ll never have to struggle to find words when talking to potential clients. The material will flow freely from you…because that’s all you think about. You’ll always be ready with information to share.
  • You will no longer work to avoid research and other types of learning. Your will mind will be ravenous; you’ll want to devour everything you can that relates to your field. This will create expert status in less time than most, meaning that you’ll advance more quickly than the rest. Soon, the community you serve will begin to view you as an invaluable resource. Your notoriety within your industry will skyrocket, and your business will get the attention it deserves.
  • And when you’re obsessed, time will not only pass quickly, you’ll accomplish more in that time. If you’ve ever worked in a job you dislike, you know that the days move slowly and you struggle to accomplish anything notable. When you’re obsessed with your career, however, hours fly by because you’re focussed and productive: two things that are critical to business success.

Obsession really does make everything about your business better. You’ll deliver a superior product or service because you’re well-read and educated beyond your competitors. You’ll be a valuable resource for your tribe. And you’ll flourish because you’re doing the one thing you would choose over everything else.

However, there’s a catch: You can’t improve your business’s achievement and growth expectations by simply becoming obsessed. It isn’t really a conscious choice. And you can’t just flip on the obsession switch, deciding to become preoccupied with something you’re not all that passionate about. In fact, I would venture to say that there’s only one thing you can ever become obsessed with…long term—and that thing was determined not by your choice, but by an inherent craving that was born with you and in you.

Are you passionate about your business? Are you passionate enough about it to become obsessed to the point of success?

If not, then it’s time to re-evaluate the direction in which your business is headed. If you’re not obsessed with what you’re doing, it’s time to make the switch. Putting off the move just because you’ve invested countless hours and tonnes of energy to this point is no excuse; all you’re doing is delaying your bliss, as well as the bliss of all those people who need the obsessed version of you.

Want to meet other female entrepreneurs and business owners who are unabashedly, wholeheartedly and blatantly obsessed? And who can help you to find your number-one passion and experience the joy that comes with professional obsession? Then I invite you to join the Fempire Academy, a community of like-minded female entrepreneurs supporting each other to find the success they deserve. See you there!