Beauty: Visual Judgment or State of Mind?

There’s no such thing as universal beauty. Surely, some women are considered to be more attractive than others, but if you ask anyone to name the most beautiful woman in the world, you would lose track of the many answers.

No single person’s physical appearance would get everyone’s vote. No single feature or shape will satisfy everyone’s eye.

What is universal, however, is the truth that when you feel beautiful, you are beautiful.

Nothing in the definition of Beauty (a combination of qualities that pleases the senses) indicates that the person being “pleased” has to be outside your own body. It also doesn’t include anything about which qualities contribute to the perception of beauty, or whether those qualities have to be physical ones.

So, if no particular qualities indicate beauty, and no one person’s unique taste defines that beauty, who’s to say that beauty cannot be assigned at will? And believed because it is as real as any other personal quality?

Somewhere along the way, we have come to rely on others’ perceptions to define our own sense of beauty.

This is puzzling, since the person who will benefit the most from your perception of your own beauty is YOU.

You may have already been told that beauty is a state of mind—that when you feel beautiful, you will project that and others will see you as beautiful, too. Because you see, beauty isn’t only in the eye of the beholder, it is within the power—and under the complete and total influence of—the beholden.

It can be easy to believe that there’s only one formula for perceived beauty.

However, studies have shown that the conveyance of positive emotions through facial expressions and body language can multiply and intensify the beauty effect.

In a 2008 study[1], it was found that women who entered a room with a smile on their face were not only perceived as more attractive, but were more likely to be approached.

The reason? When a smile is viewed, it increases activity in the orbitofrontal cortex (the part of the brain responsible for decision-making), far more than a neutral expression does. And when that smile is on your face, people who see you aren’t attributing their reactions to your smile…they are attributing them to your beauty.

The same goes for your body language.

When people see you with your shoulders low and back, standing tall, your torso and arms open…you are perceived as confident and accessible…which translates to beauty.

So why am I telling you this? So you can convince others that you’re beautiful by smiling and standing tall?


Do it to convince yourself. Others will feel that beautiful energy, perceptions will shift, and so will the effectiveness of all your communications.

Not sure where to start?

Here are some things you can do every day to learn to appreciate your own beauty:

  • Remember how happy you were to see yourself in the mirror when you were a child. Maybe you shrieked “that’s me!” or “I look pretty!” Reintroduce yourself to her.
  • When you look in the mirror, view your face with affection, just like you would a beloved family member or friend. This is how the people who love you see you. They admire every feature and expression, because those qualities belong to someone they adore and cherish. Your face and the emotions it conveys have helped you to forge the relationships you value. Love it because it is yours…and love it because it is YOU.
  • Tape a photo of you as a child to your mirror. Notice how innocent and beautiful she is. Every day, tell her “You are beautiful.” Mother her as you would your own sweet child.
  • Then, remove the picture and look at yourself. Say “You are beautiful.” Believe it, make it part of you. And then, after you accept it, change it to “I am beautiful.” Say it every day, first thing in the morning, and carry it with you at all times.
  • When taking a shower or bath, as you wash yourself tell each body part how beautiful it is and how much you appreciate it in some way. Like how strong your thighs are. Don’t focus on the cellulite or something else you find negative about your body. Focus on how it supports you in some way, because that is part of the beauty of the body. After having a frozen shoulder for 18 months, I was certainly appreciating how important my beautiful functioning shoulder was to my life.
  • Stop and take the time to feel into and be grateful for the beautiful, original woman that you are. There is no one quite like you, with your natural gifts, or your laugh, your giving nature or knack for poetry. Being an original, makes you uniquely beautiful. Breath into it and believe.
Beauty is a gift you can choose to give yourself and one that is evident to everyone you come in contact with.

Beauty is sometimes referred to as attractiveness because it attracts people to you…and if you’re a female entrepreneur, that means it attracts people to your business, too. But here’s the thing that’s important to understand: Beauty isn’t a “got it” or “don’t got it” proposition. Beauty is a choice. It’s a gift you can choose to give yourself and one that is evident to everyone you come in contact with.

They may not be able to define it—they may not be able to pinpoint what makes you beautiful—but they will believe that you are, because you know that you are.

So, to answer the question posed in the title of this article, I would say that Beauty is a State of Mind disguising itself as a Visual Judgment. Know the difference, and you will be loved, Beautiful You.


Stepping into your authentic, beautiful self without apology is a skill that can be learnt. And the best way to learn it is through the powerful journey of self-discovery in a Beautiful You live event. Click here to learn more, request additional information or to register.

[1] Gueguen