Branding

Incorporate Brand Personality into Social Media

If you’ve been feeling less-than-enough in the realm of social media marketing, or building your brand with social media, you’re not alone. Most business owners cite a need for a more enhanced, more branded, social media presence…but they’re just not sure how to create that.

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SMART Goals in business

SMART Goals are Achieved Goals

What is your business without goals? It’s a wishing well, really—where dreams of success go to die. That might sound harsh, but it is the reality of goals that are either set incorrectly or not carried out.

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Tips on Speaking from Stage with Confidence

Speaking with confidence is about you BEING YOU - people buy people.

If you don't turn up as your authentic self then your audience will know. It's an energy thing. Other speakers do their thing and you do yours. Some women will prefer their style. Others will prefer yours. The people who need to connect with you will, if you allow flow.

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11 Reasons Why You Should be Blogging

What’s that? You say you don’t have a blog?

Perhaps you hold the belief that blogs are self-serving exercises for those who want to make their businesses seem more exciting? That may have been the reputation of blogs in the past but -

The blog has evolved.

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You Have a Client Avatar, Right?

As you begin to develop and market your brand, it can be enticing to take the easy route—to market to a broad audience. This can, however, be a dangerous move. A broad message will appeal to virtually no one, while a focussed message will appeal to all the right people.

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Starting a business

Starting a Business: a Secret To-Do List

The desire to be an entrepreneur puts you in an exclusive class—one that will require long, grueling hours and the desire to compete and win. Many will give up. Few will give what it takes to thrive. Even fewer will stick with it.

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Video testimonials

ACTION Tips for Video Testimonials

In the marketing realm, there’s nothing more valuable than peer recommendations. Your potential clients are looking for them, and they WILL find them. But will they find high-quality, emotive recommendations, referrals, and testimonials for YOUR brand—or someone else’s?

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Write a Tagline

Write a Tagline that Sells

Tagline, Strapline, Slogan…whatever you call it, your brand name isn’t complete without one. A tagline articulates the value that people can expect from your brand, while positioning your brand in the market. But that’s not all: The process of writing a tagline for your brand—if done correctly—becomes a discovery exercise for uncovering the best of your brand.

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Vision, Mission, and Values

Your Vision, Mission, and Values

Whether your brand is a start-up or an existing SME, you're probably become aware of the need for a Vision Statement, Mission Statement, and Values Statement. What does each entail? How do they differ from one another? And how can you go about writing them?

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