Marketing

Get Your Video Marketing in Motion: 14 Strategies to Enhance Your Marketing with Video

Cisco expects 80% of 2019’s global internet consumption to be in the form of video. So that leaves the question: If you’re not using video, how in the world are you going to reach and engage your target market?

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How To Grow Your Pinterest Audience When You Create a New Account

So, you’ve heard all the wonderful advice about how you need to be using Pinterest to grow your business’s audience, and you’ve created a Pinterest account…but you’re not sure what to do next. How do you actually start gaining traction and building an audience?

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Getting to Know your Customer Avatar

You have created the profile for your ideal client; the person who is your dream customer, and who needs the solution you're offering more than anyone. This profile is also known as your Customer Avatar, and in order to get the best possible results from your marketing, you're going to have to get to know that avatar inside and out.
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Get Your Product Found Online: 8 Tips

You've created a fabulous product. You've designed an informative website and supporting social media pages. A number of ecommerce sites have agreed to sell your product and you've market tested it with great results.

And now, you wait.Read more


Market Research on a Budget

You're a female entrepreneur with an idea for a small business or a new product. It's something you can really get behind—something you love to do.

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Woman with love heart tree

How to Fall in Love with Selling

In order to stay in business, you have to make sales.

You know that.

What you don't know is how to become more comfortable with the idea of selling.

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Top 5 Tips for Building your Brand

Do you just own a business, or are you building a brand?

Contrary to popular belief, there is a difference, and thanks to women's unmatched insights, they're getting it right.

So what are the most successful female business owners doing to build their brands?

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What is a Brand Archetype? And Why do you Need One?

Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype.

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The Benefits and Challenges of Being a Female Entrepreneur

So, you’re a woman in business? Or you’re a woman considering entering the ring?

Well, I’m sure you’ve gotten lots of advice—some pretty encouraging and some downright disheartening.

Whom should you listen to? Who knows best? And who can you count on to continue to guide you through the joys and pitfalls of being a female entrepreneur?

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