Marketing
Getting to Know your Customer Avatar
You have created the profile for your ideal client; the person who is your dream customer, and who needs the solution you're offering more than anyone. This profile is also known as your Customer Avatar, and in order to get the best possible results from your marketing, you're going to have to get to know that avatar inside and out.
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Get Your Product Found Online: 8 Tips
You've created a fabulous product. You've designed an informative website and supporting social media pages. A number of ecommerce sites have agreed to sell your product and you've market tested it with great results.
And now, you wait.Read more
Market Research on a Budget
You're a female entrepreneur with an idea for a small business or a new product. It's something you can really get behind—something you love to do.
How to Fall in Love with Selling
In order to stay in business, you have to make sales.
You know that.
What you don't know is how to become more comfortable with the idea of selling.
Top 5 Tips for Building your Brand
Do you just own a business, or are you building a brand?
Contrary to popular belief, there is a difference, and thanks to women's unmatched insights, they're getting it right.
So what are the most successful female business owners doing to build their brands?
What is a Brand Archetype? And Why do you Need One?
Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype.
The Benefits and Challenges of Being a Female Entrepreneur
So, you’re a woman in business? Or you’re a woman considering entering the ring?
Well, I’m sure you’ve gotten lots of advice—some pretty encouraging and some downright disheartening.
Whom should you listen to? Who knows best? And who can you count on to continue to guide you through the joys and pitfalls of being a female entrepreneur?
SMART Goals are Achieved Goals
What is your business without goals? It’s a wishing well, really—where dreams of success go to die. That might sound harsh, but it is the reality of goals that are either set incorrectly or not carried out.
11 Reasons Why You Should be Blogging
What’s that? You say you don’t have a blog?
Perhaps you hold the belief that blogs are self-serving exercises for those who want to make their businesses seem more exciting? That may have been the reputation of blogs in the past but -
The blog has evolved.
