Business Journey

Vision, Mission, and Values

Your Vision, Mission, and Values

Whether your brand is a start-up or an existing SME, you're probably become aware of the need for a Vision Statement, Mission Statement, and Values Statement. What does each entail? How do they differ from one another? And how can you go about writing them?

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Email Marketing

Email Marketing: Get it Right

Email marketing: it’s a largely untapped treasure of marketing connections, engagement, and revenue potential. But why haven’t you had success with it? There are a number of common mistakes made in the realm of email marketing—even by the very best marketers.

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The 5 stages of branding

The 5 Stages of Branding - Infographic

Check out our new infographic on the 5 Stages of Branding. It takes a lot of marketing to get your business ranking over stage 1.

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Personal Branding

It’s Time to get Personal

What if I told you that you could double your company’s profit by adding one simple thing to your marketing plan? What if I introduced a no-nonsense method for building your expert status, others’ trust in you, and your brand—all at once?

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Social Media

Social Media: A Social Platform

What is social media, anyway? Well, let’s break it down. Social means interaction with other people. Media means a method of communication. Put them together and you get Social Media, a communication channel for human interaction.

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Target Market

Say Goodbye to Tom, Dick, and Harry

You know Tom, Dick, and Harry, right? They’re the guys who represent everyone – without regard to geography, age, gender…and if you’re targeting them and all their friends with your marketing, you’re missing the mark.

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Psychology of Colour

Psychology of Colour

The colour of your logo is probably more important than you think. Your customers and clients could be making judgement calls about your company based on the colour of your branding.

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what is branding

Branding: a Practical Definition

You’ve been advised to invest in branding. Or you’ve been told that with the development of a powerful brand, your best success can be realised. But what is branding, anyway?

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Email Marketing

Database Power with Email Marketing

A well-maintained, current database containing customers’ email addresses is currency. It’s far more valuable than the names contained within it – because connected to each of those names is a network of possibilities.

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