Business Journey

The 5 stages of branding

The 5 Stages of Branding - Infographic

Check out our new infographic on the 5 Stages of Branding. It takes a lot of marketing to get your business ranking over stage 1.

Read more

Personal Branding

It’s Time to get Personal

What if I told you that you could double your company’s profit by adding one simple thing to your marketing plan? What if I introduced a no-nonsense method for building your expert status, others’ trust in you, and your brand—all at once?

Read more

Social Media

Social Media: A Social Platform

What is social media, anyway? Well, let’s break it down. Social means interaction with other people. Media means a method of communication. Put them together and you get Social Media, a communication channel for human interaction.

Read more

Target Market

Say Goodbye to Tom, Dick, and Harry

You know Tom, Dick, and Harry, right? They’re the guys who represent everyone – without regard to geography, age, gender…and if you’re targeting them and all their friends with your marketing, you’re missing the mark.

Read more

Psychology of Colour

Psychology of Colour

The colour of your logo is probably more important than you think. Your customers and clients could be making judgement calls about your company based on the colour of your branding.

Read more

what is branding

Branding: a Practical Definition

You’ve been advised to invest in branding. Or you’ve been told that with the development of a powerful brand, your best success can be realised. But what is branding, anyway?

Read more

Email Marketing

Database Power with Email Marketing

A well-maintained, current database containing customers’ email addresses is currency. It’s far more valuable than the names contained within it – because connected to each of those names is a network of possibilities.

Read more

Sales Funnel

The Shortest Sales Funnel Wins

If there’s one thing consumers across all industries agree upon, it’s this: They have no time or patience for long, drawn-out processes. Simpler is better; easy is a good thing.

Read more

onine video

Does Video Belong on Your Website?

Video is quickly becoming the go-to medium for online marketers. If you haven’t yet harnessed the power of online video, you may be wondering if it would benefit your traffic numbers and conversion rates.

Read more