Find Your Business Purpose

Any woman can start a business.

It takes a special woman to build a successful business.

Which prompts the question: What separates the triumphs from the failures?

Is it capital? Or financial backing? Or a wide bank of knowledge? Or the quality of your product?

I know, for a fact, that it’s something else. Something less tangible, but more pivotal. Something hard to define, but easy to implement.

It’s the finding of your WHY, or your purpose…and then exercising it, every day, in the form of a business.

You know it when you see it: Female entrepreneurs who are excited to get to work and who eat, sleep and breathe their businesses—because it comes naturally, and they wouldn’t want it any other way.

You want that, too. You want to live out your purpose through a prosperous business.

There’s just one problem: You’re not sure what that purpose might be. You have a desire to be in business, but you’re not sure what would keep you focussed and excited about going to work every morning. You’re not sure what you’re good at, and what you would be happy doing for the next ten, twenty or thirty years.

This is a heavy question for any woman, and nearly as profound as What is the Meaning of Life?

There’s no need to worry, though. You have a purpose. Everyone does. You’ve just got to find it.

Here’s how:

  1. Identify your Talents. This might seem silly at first. Of course everyone knows their own talents, right? Well, most women know what they like to do, but do they really know what they’re naturally good at? Branch out and try new things. Look around to gauge what you’re better at than the average person. Take note of what comes easily to you, that others struggle with. Ask your friends and co-workers where they think your talents lie. Make a list and put it to the side.
  2. Identify your Passion. This is the thing (or things) you think about all the time; the thing you can’t wait to do after work or on the weekends. It’s something you can talk about for hours and something you love to research and learn about. It doesn’t have to be something you’re really good at; it does, however, have to be something you’re impassioned about. Keep this list handy, too.
  3. Identify the Intersections. Now, take both of those lists and name the places where your talents and your passions intersect with each other. This isn’t about finding direct matches; instead, it’s about thinking creatively about how you can combine the things that you’re good at with the things you’re passionate about to come up with something you can do better, with more energy, and more distinctively than anyone else.
  4. Identify your Skills. Your skills are the things you’ve worked to develop, and now is the time to list them and work out how you can use those skills to deliver the above-named talents/passions. It is possible that you don’t currently possess the skills to make those deliveries (i.e. start a business). In that case, now is the time to identify the skills you’ll need to acquire—either through research, practice or formal study.
  5. Identify your Values. You’ve got the underpinnings of your purpose in place, and now it’s time to name the values you wish to demonstrate through your business. This will determine how you deliver your product or service.  Your values are those qualities you not only wish to see more of in the world (and that you hold close to your heart), they’re the qualities you want to see in your future customers.

It’s unlikely that you’ll come up with your true purpose by simply reading through the above list. It is likely, however, that these five steps will give you lots of thinking points to support and inspire the uncovering of your purpose.

Always remember that a goal is not the same as a purpose. You need a purpose in order to reach your goals.

Are you driven to run your own business, but still struggling to find your purpose? I, too, struggled with purpose, and have found the formula for helping other women discover theirs. That formula is the basis for the Secret Women’s Business Academy, and you can join here.

Have an opinion, advice or comment? Please share it with me below…

Have a beautiful day, beautiful you.