International Women’s Day 2019: #BalanceforBetter

There is a worldwide movement happening right now, and it’s been more than a century in the making. In 1903, British Suffragettes began protesting for the right to vote. The female suffrage movement in Australia started making headway in the late 19th Century, until all women were finally able to vote and stand for parliament in 1923.

In the midst of it all, the very first International Women’s Day was logged on the 8th of March, 1911.

During that gathering of more than one million people from Australia, Switzerland, Germany and Denmark, women stood not only for the right to vote, but for the right to be treated as equals.

International Women’s Day is still celebrated on the 8th of every March. There is no one central gathering place. There is no single global region that spearheads this celebration of awareness and progress. It is not specific to any organisation or group. Instead, it is for every woman around the world to celebrate as she wishes, with whom she wishes, and for the specific equality cause that is close to her heart. She can stand in solidarity with all women around the world for initiatives that are relevant today. She can commemorate past cultural, political, social or economic achievements that still ring true, as well as those that are about to come to fruition.

This year, Friday the 8th of March—International Women’s Day—is a day for every woman.

And this year, in an attempt to move minds toward the vision of a more gender-balanced world, the theme is #BalanceforBetter. This concept has great significance for you, a female entrepreneur competing and contributing in the modern business world.

You are unique.

You are necessary.

You are pivotal.

The possibilities for celebrating IWD are limitless, really, but I would like to highlight a few points of consideration as we move toward this all-important date.

International Women’s Day, Gaining Traction

All facets of business are catching on: Everyone has a role to play. Women of all ages and backgrounds have unique talents and strengths to bring to the market, and without those contributions, the future can look bland, flat and colourless.

Until recently, the world stage didn’t seem to notice the lack of equality that existed in commerce. The status quo was largely accepted without question. Now, instead of protestors getting negative attention on an international level, gender favouritism is being called out and cast in an uncomplimentary light.

More and more people, men and women, are unwilling to stand for the exclusion of those with great potential.

The expanding spectrum of goods and services being brought to market are evidence that diversity is being recognised as necessary to the standard of goodness for all.

How will You Celebrate International Women’s Day?

How you celebrate International Women’s Day is a personal and professional decision that’s completely up to you. Think about the change you’ve seen and the change you hope to see, in relation to the market you’re working in.

Here are a few ways you might enhance your celebration:
  • Light up your social media pages with the Hashtags #IWD2019 and #BalanceforBetter to make connections with others who are celebrating.
  • Post photos of you, women you admire, and members of your team (regardless of gender) sporting the #BalanceforBetter hands-out pose.
  • Start conversations about how schools, governments, media, workplaces and business are better with gender balance.
  • Look for IWD events in your area and plan to attend. Or, organise your own.
  • Commission an inspirational guest (either in-person or with a social media takeover) who represents progress in gender balance.
  • Download IWD Selfie Cards and IWD Posters to enhance your celebration.

No matter how you plan to highlight past and future progress on the 8th of March, know that you will be supported and raised up as a member of a growing community of men and women who wholeheartedly believe that balance is better, and that when gender parity is encouraged and nurtured, we all win.

How will you celebrate International Women’s Day? Share your ideas here, and make connections that will enhance everyone’s experience. Visit for more about the history of the day, as well as what others are doing to build International Women’s Day campaigns. And then check out the Live Events that will enhance your contributions in a better-balanced business world.