Hello beautiful. This is my blog :). A place where I share my thoughts and knowledge with you in the hopes that it helps you in some way. I value your feedback and am grateful that we have connected, so please engage in the conversation and share your thoughts.

For daily musings connect with me on Facebook. 

Looking forward to sharing the journey with you. With much love Marnie x

Oxford Dictionary Names 2018 Word of the Year

Every year, Oxford bestows its Word of the Year title on “a word or expression that is judged to reflect the ethos, mood, or preoccupations of the passing year…” It’s a word that has “…lasting potential as a term of cultural significance.”

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Getting to Know your Customer Avatar

You have created the profile for your ideal client; the person who is your dream customer, and who needs the solution you're offering more than anyone. This profile is also known as your Customer Avatar, and in order to get the best possible results from your marketing, you're going to have to get to know that avatar inside and out.

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Market Research on a Budget

You're a female entrepreneur with an idea for a small business or a new product. It's something you can really get behind—something you love to do.

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What is a Brand Archetype? And Why do you Need One?

Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype.

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You Have a Client Avatar, Right?

As you begin to develop and market your brand, it can be enticing to take the easy route—to market to a broad audience.

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Target Market

Say Goodbye to Tom, Dick, and Harry

You know Tom, Dick, and Harry, right? They’re the guys who represent everyone...

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target market

Understanding your Target Market – how important is it?

We have a $1 jar at work. It is not a swear jar (though we might benefit from one of those as well!), it is a jar for every time a new client tells us their target market is “everyone”.

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